A website is a digital business card today that is used for many purposes including branding and marketing. But sometimes it is necessary to undertake solid changes to improve the performance of the web resource and meet new business-driven goals. Itkal decided to review the main reasons for redesigning sites for business and describe them for entrepreneurs who still have doubts in the context of this question.
The main benefit of website redesign is the flexibility of the digital product when it comes to your marketing and business needs. If you are looking forward to redesigning your existing web resource, it is likely that your goals are about increasing traffic, improvement of user experience, updating the functionality of this digital platform, and many more.
5 Reasons to Redesign Your Website
It is impossible to list all the backgrounds for redesigning if you use it for business development, scaling up your project, and lead generation. Nevertheless, we can review the 5 most common reasons that explain the necessity of website tech, design, and other updates. All the customization options have their own origins and explanations. Take a closer look at five top-priority reasons that will prove the fact of a website redesign.
1 – Website Rebranding
If you want to hit more markets, improve your business reputation, and promote your company through new high-traffic channels, rebranding is a must. And the best way to catch the attention of new potential clients is to rebrand the site and make it attractive for first-time visitors. Note that web design tricks and trends will come in handy for this purpose.
Among the most popular approaches are still 3D animation, bright and big action buttons, intuitive interface & navigation options that are not going to frustrate users. If you would like to opt for a competent designer’s assistance, Itkal can help you with rebranding through updated visuals like new logs, images, eye-catching color pallets for the menu, landing page, web sections, fonts, icons, page & other hierarchy on the web resource, and many more.
2 – Driving More Traffic
Sometimes your existing website cannot generate a sufficient volume of traffic for your business needs. You need to redesign this web resource as soon as possible so as not to miss new customers, partners, investors, and other key figures for your project. That is why driving more traffic is one more reason for redesigning.
For this purpose, the following steps can be undertaken for your smooth traffic-driven progress:
- Better content strategy and SEO optimization that require keyword research, new titles, headers, meta descriptions, URLs, improved page hierarchy, and many more. This kind of website redesign will make your web resource rank higher on search engines and bring more and more traffic.
- Linking and outreach strategies implemented for your business also can need some tech changes to the site. You might change some pages, change categories, or apply some content management features, and CMS migration strategies. Competent web developers will make this process hassle-free and zero-risk for your business in the context of all the redesign activities.
- Setting up any integration stages also can become the reason for website redesigning. Sometimes, it is impossible to integrate new features and options without fragmental or significant changes in the interface, coding, and other tech specifications. Content optimization through third-party tools also can promote updates to your existing site.
To drive more traffic, you will need the help of skillful webmasters like developers and designers. This way you will not ruin the performance of the present-day business website but enhance it and turn it into the high-traffic digital platform you are dreaming of.
3 – Conversions & Lead Generation
If you want to convert most of your website visitors into leads, be sure that redesigning is a must. Clear conversion strategies begin with backend and frontend updates. For example, you can promote audio transcription for more convenience with site navigation or add various icons for contact forms, carts, and other elements to catch the attention of people who visit your web resource. Scrolling features also can bring more comfort and leads as a result.
New CTAs also can increase your conversion rates. Redesigning can cover CRM migration tactics to convert visitors to leads and improve your traffic in general. With an updated website, you can even segment your audience better. Just consult experienced web developers and designers Itkal can provide you with fruitful work on your business site.
4 – Better Functionality of the Website
Together with improved navigability, branding background, and site personalization, you might add new functions to your site. For example, Multilanguage content, live chat options, and other add-ons can make a difference and meet your business goals faster and more proactively. The competent specialist can help you with the integration of specific content filters, automated marketing tools, and many more to provide really robust functionality and enhanced flexibility of the web resource.
5 – Mobile-Friendliness
As the number of users who surf the Internet via pocket screens is ever-growing today, your website should be mobile-friendly. About 65% of organic search engine visits in 2023 are accounted for by smartphones and tablets. Google ranks higher sites that are totally mobile-friendly as well. That is why one of your redesigning strategies should include desktop & mobile optimizations.
If it is high time to redesign your business, retail, or another web resource, contact Itkal to get high-quality IT consulting services and exceptional web design and development to reach your goals faster and risk-free. We also help with migrations, implementation of new functions & tools, and selection of the best hardware and software for your projects.
