Our task was to help with the improvements for our client from the EU. The area of competence and the company’s specialization is IT services for business. Their project has great potential with the correct strategy for business development and promotion. Our specialists decided to undertake the interview to provide a comprehensive approach in the context of consulting and strategic result-driven steps.
What Strategic Advice Did We Provide the Client With?
At the very beginning, we applied the problem-solving approach. This is the step-by-step tactic to identify all the challenges and the ways to solve them. According to our problem-solving approach, we undertook an in-depth audit of the IT company to define all the possible problems in terms of their tech background, management, and promotion.
According to the strategic advice our specialists provided the client with, it was recommended to eliminate bugs detected in the contact form. Some website visitors could face difficulties while asking for a quote. Now, messages are sent directly to the IT company team with no risk of missing orders and requests.
Additionally, the subject of gaining market share was challenging for this client. It was recommended to redesign the homepage to get more conversions and attract more traffic for this purpose. All the banners with action buttons became brighter and easy-to-click. Marketing campaigns to increase outreach performance are also required.
After collecting and analyzing data, we presented other recommendations as well:
The social media presence of the IT company was on a low level. It was recommended to initiate regular posting on Instagram, Facebook, and LinkedIn to generate more traffic and raise the reputation of the reliable and experienced service provider.
The HR consulting campaign took place. It was detected that the team of designers is rather small for the loads this business has. It was recommended to hire more UX designers and web designers to cover more orders in the IT market.
It was recommended to work with standing customers of the company. Customized services for their business are one more direction to generate profit and have regular orders.
As a result, all the recommended improvements brought successful results. The number of customers increased by 10% in a quarter after the updated development strategy. Most company clients ordered the maintenance of IT operations for their business on a regular basis. The website became highly conversion-driven. New fonts and graphic elements complemented tech improvements undertaken.
Ask our team about IT consulting services if you want to audit your digital products including websites, existing software, applications, and online business. We will analyze all the data entries and deliver our expert strategic advice to eliminate any issues detected.
